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KWESI
PAPA
BAFFOE
AMPOFO
BARKITONE
BARKITONE is a dog training brand. The Brand Owner explains that: the name BARKI was to exemplify and establish dogs and barking as a language form, TONE on the other hand focuses on they're love for creating music as a sound engineer, together forming BARKITONE* (also a play on Baritone). The focus of this logo was to show breeds of dogs with a design concept completely inspired and directed by the commissioner. The goal was to bring music and dogs together into a logo, accompanied with specific guidelines.
THE PROCESS: Conceptualizing
The process for this piece was very involving and inclusive of the commissioner, which some wiggle room for creativity. As a newly established brand and company, they wanted to stand out. In the conceptual stage, there were discussions on shape and size of the silhouette, what specific elements were required, and title plus placement of each element. (Click to enlarge)
1st Proof
This was a Silhouette test as well as Blocking, to show the client the potential outcome of the logo.
Detail Work
Detail Work + Shaping elements.
2nd Proof
Finalizing Detail Work and Placement
3rd Proof
Border Work
THE PROCESS: Blocking
When it came down to the next stage, blocking was essential. The client requested a lot of tweaks and changes to push the overall blocking of the logo. The final product would be the culmination of our experimentation period with blocking. (Click to enlarge)
TYPOGRAPHY BLOCKING
In this final stage of bringing the logo together, the restructured silhouette became the basis on which typography experimentation could begin. The client gave several ideas, and these proofs/edits became the finalizations of those ideas. (Click to enlarge)
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